digital marketing ppt-u1
ppt unit 1-1 download unit 1-2 download unit 2-1 download unit 2-2 download Migrating from Traditional Channels to Digital Channels Migrating from traditional to digital channels can be a significant undertaking for businesses, but it can also lead to significant benefits, such as increased reach, improved customer engagement, and better data-driven decision-making. Here's a breakdown of the process: 1. Define Your Goals and Objectives: What are you hoping to achieve with your digital presence? What specific metrics will you use to measure success? Who is your target audience, and what are their digital habits? 2. Assess Your Current Situation: What are your strengths and weaknesses in terms of digital marketing? What resources do you have available (budget, personnel, technology)? What are the potential risks and challenges of migrating to digital? 3. Choose the Right Digital Channels: Social Media: Which platforms are your target audience most active on? S...