e-com sem-3
notes: download syllabus : download unit 1: download unit 2: download unit 3: unit 4: unit 5: SEM-II COURSE 4: E-COMMERCE AND WEB APPLICATION DEVELOPMENT Theory Credits: 3 3 hrs/week UNIT-I Introduction to E-Commerce: Definition, scope, and evolution, Benefits and limitations Types of E-Commerce: B2B, B2C, C2C, C2B, G2C models E-Commerce Business Models: Revenue models (advertising, subscription, etc.) Infrastructure for E-Commerce : Internet, intranet, Extranet Payment gateways and digital wallets Legal and Ethical Issues: Cyber laws and data privacy,Intellectual property, taxation, and security. Case study : Study of successful e-businesses UNIT-II Technology in E-Commerce: Essentials of web design for business - Content management systems (WordPress, Shopify, BootStrap) Online Marketing & SEO: Digital marketing channels, Search engine optimization basics. Digital Payment Systems: Credit/Debit Cards, Net Banking, Mobile Wallets, UPI, Electronic...
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